Listener Insights
Radio remains relevant in today’s world of time-starved consumers. It provides programming content meeting the entertainment needs of people according to their demography, geography, ethnography, etc, via nearly 11,000 on-air stations, 7,000 streaming stations and more than 1,800 digital stations.
Radio’s Reach
Radio reaches an impressive 93% of all Americans age 12 or older every week. Listeners continue to turn to Radio for news, information and entertainment – despite an ever-increasing selection of media options.
| Men | Women | ||
|---|---|---|---|
| 12+ | 92.6% | 12+ |
92.7%
|
| 12 – 17 | 89.6% | 12 – 17 | 93.4% |
| 18+ | 93.0% | 18+ | 92.6% |
| 18 – 34 | 92.0% | 18 – 34 | 93.9% |
| 25 – 54 | 94.8% | 25 – 54 | 95.2% |
| 35 – 64 | 95.1% | 35 – 64 | 94.7% |
| 65+ | 87.8% | 65+ | 85.3% |
