Listener Insights

Radio remains relevant in today’s world of time-starved consumers. It provides programming content meeting the entertainment needs of people according to their demography, geography, ethnography, etc, via nearly 11,000 on-air stations, 7,000 streaming stations and more than 1,800 digital stations.

Radio’s Reach

Radio reaches an impressive 93% of all Americans age 12 or older every week. Listeners continue to turn to Radio for news, information and entertainment – despite an ever-increasing selection of media options.

Men Women
12+ 92.6% 12+
92.7%
12 – 17 89.6% 12 – 17 93.4%
18+ 93.0% 18+ 92.6%
18 – 34 92.0% 18 – 34 93.9%
25 – 54 94.8% 25 – 54 95.2%
35 – 64 95.1% 35 – 64 94.7%
65+ 87.8% 65+ 85.3%

The Road Ahead

AM/FM radio dominates in-car listening - a staggering 64% of all time spent listening! Compared to CDs (21%) and Digital Audio (8%), radio just makes sense.

Radio Fact Sheet

From radio's average weekly reach (by daypart and demographic) to the numerous ways radio integrates with other media and the internet, this Radio Fact Sheet has all of the information you need to make an informed decision about advertising with Advanced Media Partners, and the great ROI you'll see.

Ad Age Consumption

A new study by Magid Generational Strategies breaks down who's using what media at what time of day.

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