Advanced Media Partners

AMP (Advanced Media Partners, LLC) is the only locally owned, independent media group in a large or medium sized market in all of Illinois.  As such, all programming, promotion, marketing, community service, and business decisions are made right here in Central Illinois.

Our commitment to the local business community is part of our DNA. Every dollar spent with AMP stays within the local economy.  We don’t have the restraints of a far away home office or the burden to help service a corporate debt of a media conglomerate half way across the country.

We strive to provide informative and entertaining programming across our four radio stations. We limit the number of commercials we play each hour, so our clients’ messages can be heard. Our marketing team provides customized business solutions for our clients, driven by that commitment to Central Illinois.

Each of our foreground radio stations provide compelling content to our listeners and quality audiences to our advertisers.  Advanced Media also offers Event Marketing services and a wide range of Digital Marketing solutions to help our clients achieve maximum return from their marketing dollars.

Peoria Market Profile

Peoria, Illinois is located midway between Chicago and St. Louis in Central Illinois. The Peoria Metro Area includes the counties of Peoria, Tazewell, and Woodford. The Peoria area has been ranked #1 as the most affordable U.S. Metropolitan area in which to live, out of the nation’s 150 largest metropolitan areas (Forbes “Best Places 2004”). Illinois is ranked a Top 5 Best State in the Country to make a living (ranked #4 by www.moneyrates.com 2012 survey).

Radio Landscape

The Peoria Radio DMA is home to 4 Radio Ownership Groups and 16 Commercial Radio Stations. The only group which is locally owned is AMP – Advanced Media Partners.

Market profile

MSA Population 379,186
Median Age 38.1
Median Household Income $50,983
Average Sale Price of Homes $137,056
Retail sales $4.595B


Bradley university 4-year Private University
Eureka College 4-year private university
Illinois central college 2-year community college
u of i nursing school
illinois welding school

Top Employers

osf HealthCare 13,500+
caterpillar, inc. 12,000+
Carle Health 5,000+
peoria Public schools 3,000+
Illinois Central College 2,500+
Bradley University 1,500+
AdvanCed Technology 1,000+

98.5 FM KISS
99.9 FM WWCT
101.1 FM Sports Radio Peoria