Advanced Media Partners

AMP (Advanced Media Partners, LLC) is the only locally owned, independent media group in a large or medium sized market in all of Illinois.  As such, all programming, promotion, marketing, community service, and business decisions are made right here in Central Illinois.

Our commitment to the local business community is part of our DNA. Every dollar spent with AMP stays within the local economy.  We don’t have the restraints of a far away home office or the burden to help service a corporate debt of a media conglomerate half way across the country.

We strive to provide informative and entertaining programming across our four radio stations.  We limit the number of commercials we play each hour, so our clients’ messages can be heard.  Our marketing team provides customized business solutions for our clients, driven by that commitment to Central Illinois.

Each of our foreground radio stations provide compelling content to our listeners and quality audiences to our advertisers.  Advanced Media also offers Event Marketing services and a wide range of Digital Marketing solutions to help our clients achieve maximum return from their marketing dollars.

Peoria Market Profile

Peoria, Illinois is located midway between Chicago and St. Louis in Central Illinois. The Peoria Metro Area includes the counties of Peoria, Tazewell, and Woodford. The Peoria area has been ranked #1 as the most affordable U.S. Metropolitan area in which to live, out of the nation’s 150 largest metropolitan areas (Forbes “Best Places 2004”). Illinois is ranked a Top 5 Best State in the Country to make a living (ranked #4 by www.moneyrates.com 2012 survey).

Radio Landscape

The Peoria Radio DMA is home to 4 Radio Ownership Groups and 16 Commercial Radio Stations. The only group which is locally owned is AMP – Advanced Media Partners.


Market Profile

  • MSA Population 379,186
  • Median Age 38.1
  • Median Household Income $50,983
  • Average Sale Price of Homes $137,056
  • Retail Sales $4.595b


  • Bradley University 4-year private university
  • Eureka College 4-year private university
  • Illinois Central College 2-year community college
  • Midstate College Business College
  • U of I College of Medicine
  • OSF Nursing School
  • Illinois Welding School
  • Robert Morris College

Top Employers

  • Caterpillar, Inc. 15,000+
  • ATS 1,500+
  • Methodist Medical Center 15
  • OSF Hospital 1,500+
  • Peoria 150 Schools 1,500+
  • G&D Integrated 1,500+
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