101.1 ESPN Radio is Peoria’s only all-sports station!

The ESPN brand is synonymous with sports on a number of platforms, including the national radio feed  driving compelling and entertaining discussions on the day’s key topics.

ESPN Peoria is also Central Illinois’ home for the Chicago Cubs and Chicago White Sox. The Jim Mattson Show with Mike Rizzo airs weekdays from 3pm-6pm. ESPN Radio is the credible, go-to source and authority for sports in Central Illinois.

Advertising on 101.1 ESPN

The benefits of advertising on 101.1 ESPN include:

Reach “fans” of all demographics (focusing on men ages 25-64) and earn a qualitative listenership.

Attract listeners that are highly educated (47% have a bachelor’s degree or higher), affluent consumers.

Have the opportunity to reach unique audiences through cross-platform initiatives.

Gain a mass audience of sports listeners because of all sports listeners, 55% listen to an ESPN affiliate!

Build a relationship with listeners due to the amount of time fans spend with ESPN Radio (1:19; men 12-64; weekly).

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Advanced Media Partners


Advanced Media Partners


Advanced Media Partners

College Educated


Earnings of ESPN Listeners

58% - $75,000+ | 81% - $50,000+


59% - 35+


Men - 25 to 64

Who's Listening

  • Affluent
  • Upscale
  • Well Educated
  • Loyal to Home Teens
80% Male | 20% Female

Counties Reached

Advanced Media Partners
  • Peoria, Tazewell,
  • Woodford,
  • Fulton, Knox,
  • Stark, McLean,
  • Mason and Logan
Signal 6,000 WATTS

Program Line-Up

  • Monday-Friday
  • 5am - 9am Key, J Will & Zubin
  • 9am - 11am Greeny
  • 11am - 1pm Bart & Hahn
  • 1pm - 3pm The Max Kellerman Show
  • 3pm - 6pm The Jim Mattson Show with Mike Rizzo
  • 6pm - 8pm Spain & Fitz
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