101.1 ESPN Radio is Peoria’s only all-sports station!

The ESPN brand is synonymous with sports on a number of platforms. ESPN Radio is the go-to source and authority for sports in Central Illinois. The Jim Mattson Show airs weekdays with a hyper-focus on local and high school sports. Jim updates listeners every hour each weekday during the school season with “High School Highlights”, 6a-7p.

Advertising on 101.1 ESPN

The benefits of advertising on 101.1 ESPN include:

Reach “fans” of all demographics (focusing on men ages 35-44) and earn a qualitative listenership.

Attract listeners that are highly educated (47% have a bachelor’s degree or higher), affluent consumers.

Have the opportunity to reach unique audiences through cross-platform initiatives.

Gain a mass audience of sports listeners because of all sports listeners, 55% listen to an ESPN affiliate!

Build a relationship with listeners due to the amount of time fans spend with ESPN Radio (1:19; men 12-64; weekly).

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Advanced Media Partners


Advanced Media Partners


Advanced Media Partners

College Educated


Earnings of ESPN Listeners

58% - $75,000+ | 81% - $50,000+


59% - 35+


Men - 25 to 54

Who's Listening

  • Affluent
  • Upscale
  • Well Educated
  • Loyal to Home Teens
80% Male | 20% Female

Counties Reached

Advanced Media Partners
  • Peoria, Tazewell,
  • Woodford,
  • Fulton and Knox
Signal 6,000ERP

Program Line-Up

  • 5am - 9am Golic and Wingo
  • 9am - Noon Dan LeBatard
  • Noon - 2pm Stephen A. Smith
  • 2pm - 3pm Will Cain
  • 3pm - 6pm Jim Mattson
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