Advanced Media Partners, L.L.C.
Listener Insights

Listener Insights

Radio remains relevant in today’s world of time-starved consumers. It provides programming content meeting the entertainment needs of people according to their demography, geography, ethnography, etc, via nearly 11,000 on-air stations, 7,000 streaming stations and more than 1,800 digital stations.

Radio’s Reach

Radio reaches an impressive 93% of all Americans age 12 or older every week. Listeners continue to turn to Radio for news, information and entertainment – despite an ever-increasing selection of media options.

 

Men

Women

12+
92.6%
12+
92.7%
12 – 17
89.6%
12 – 17
93.4%
18+
93.0%
18+
92.6%
18 – 34
92.0%
18 – 34
93.9%
25 – 54
94.8%
25 – 54
95.2%
35 – 64
95.1%
35 – 64
94.7%
65+
87.8%
65+
85.3%