Impact

Engaging Emotions Through Effective Radio Ads

• Strong beginnings make a difference. An involving point of entry distinguishes some of the most successful Radio ads.
• Word selection matters. Words that are sensory-laden, emotional, or empowering have a demonstrable impact on the emotional reactions of consumers.
• Audio can be powerful. Audio can generate stronger emotions than visuals, especially when the tonality in the ad is used effectively.
• Brand mentions have an impact. The best Radio ads mention the advertiser’s brand multiple times, strategically placed to correlate with moments of high consumer engagement.